Speaking at the premiere of Spring Breakers at SXSW on Monday 11th, March James Franco announced that he’d lost three advertising contracts and put the blame at the door of homophobia.
He added that such decisions won’t affect his integrity. To see the interview go here.
Franco may have the last laugh, however, as his latest release Oz: The Great and the Powerful entered in the US box offices last weekend at number 1.